// The Recurring Layer

An agent nobody maintains slowly becomes a liar.

Your prices change. Your hours change over the holidays. A policy gets updated and the agent keeps quoting the old one — confidently. This is the plan that stops that, and tells you every month what your customers asked that it couldn't answer.

Price
$350/month

Month to month after a Build. New workflows are quoted separately.

Available
After a build

Offered once your agent ships. It isn't sold on its own.

Commitment
Month to month

Stop any time. The agent keeps running — it's on your accounts.

What I actually do each month.

  • Keep its knowledge current — prices, hours, services, policies, seasonal changes. The agent should never be the last thing in your business to hear about a change.
  • Review what it missed. Every month I read the questions customers asked that the agent couldn't answer, and I fix the gaps. This is the part that compounds.
  • A quarterly report: how many conversations it handled, hours saved, and leads captured — measured, not estimated.
  • Repairs when something changes underneath it — an API version, a model deprecation, a platform that moves a button. This is the failure mode nobody budgets for.

Where the plan stops. Maintenance keeps what we built working — monitoring, error logs, and repairs when an API or model changes underneath it. New workflows, new integrations, new business rules and new outputs are a change request or roadmap work, priced separately, so neither of us has to argue about it later.

That boundary is written into the agreement, not left to good manners. If you need a new workflow rather than upkeep, it is quoted separately before work starts.

Why this isn't optional in spirit: the failure mode of an unmaintained agent isn't that it stops working. It's that it keeps working while being wrong — telling a customer you close at 6pm when you now close at 9pm, or quoting a price you retired. That costs more than the plan does.

And if you'd rather not.

Then don't. You own the agent and every account it runs on, so you can maintain it yourself — and I'll show you how during handover rather than making it a secret.

The honest case for paying me instead is time and attention: the monthly review of unanswered questions is the part almost nobody does on their own, and it's the part that makes the agent better instead of just older.

The plan comes later. The audit comes first.

There's no point maintaining an agent you haven't built yet. The $600 Automation Audit finds out whether one is even the right answer for your business — and it comes off the build if you go ahead.

The cost calculator is free and needs no email — your own numbers, worked out in your browser, nothing sent anywhere.